About Action Plastics


ACTION PLASTICS, a supplier of a wide range of soft plastic fishing lures was started twenty seven years ago by entrepreneur and lure designer, Kelly Reynolds.


ACTION PLASTICS has a history of fish producing lures. Each year new products are designed and added to the extensive product line with special attention paid to individual market needs.


ACTION PLASTICS lures are made from the finest plastics available.

All lures are made with a firm commitment to quality and consistency.

Our wide range of styles and colors appeal to both saltwater and freshwater anglers.


From the deep south of the USA, to Europe, to the Middle East and on to Japan, from 1982 to 2009, ACTION PLASTICS has flourished on strength of design and quality excellence.